Advertising-card.



W. D. BARING-GOULD. ADVERTISING CARD APPLICATION FILED FEB. 17, 1912.

1,041,573. Patented 001:. 15, 1912.

'I TAKE OFF MY HAT T0 A A? J, I TAKE OFF MY HATTO Adverfr'semmf /ianuuxto'r WE Bari iiuulzl' zij nwoeo WILLIAM D. BAKING-GOULD,MINNEAPOLIS, MINNESOTA.

ADVERTISING-CARD.-

Specification of Letters Patent.

Patented Oct. 15, 1912.

Application filed February 17, 1912. Serial No. 678,407.

To (631 whom it may concern -Be it known that I, WILLIAM D. BARING-GOULD, a citizenof Great Britain, residing at Minneapolis, in the countyof Hennepin and State of Minnesota, have invented new and usefulImprovements in Advertising- Cards, of which the following is aspecification.

This invention is an improved advertising card, especially anadvertising post card or the like, and embodying a. movable displayelement, which, when 1n 'oneposi-- tion, conceals and when in anotherposition, dlscloses or dlsplays an advertising or other notice, theobject of the invention being to,

provide an improved device of this character which is very attractive inappearance, is highlyeflicacious as an advertising medium, may bereadily operated, and which may be readily produced at minimum expense.

The invention consists in the construction, combination and arrangementof devices,

described and claimed.

In the accompanying drawing :F igure 1 is an elevation of an advertisingpost card able 1 material. printed or otherwise in one position. Fi 30other position;

constructed in accordance with my invention, showing'the movable displayelement g. 2 is a similar view, showing the movable display element in.an-

Fig. 3 is a modification at right angles to Figs. 1 and 2.

. The card b, which forms the base, may be a post card or may be anyother kind of a card and maybe of any suitable size and.

shape and may be constructed of any suit- The card is preferablyprovided with a figure, such as the representation of aman or an animaland some member of the figure is formedby a movable element 2, which ishere shown as the arm of a man and with the fingers of the hand graspingthe brim of a hat 3. The hat is integral with the arm part of themovable member.

or movable element 2 and in effect forms a The movable element ormember. is pivotally connected tothe card as at 4 by meansof an eyeletand is provided in its upper side, hear its inner end, with a notch 5;At the lower edge of the cardis a tongue 6 formed integral therewith andcut therefrom on the with when thearm or movable element is raised, and,hence, serves to limit the up ward movement of the arm or movableelement. To actuate the movable element or arm, I employ asmall rubberor other suitable elastic band 10 which forms a spring and which isengaged with the notch 5 and is also engaged with. the tongue 6. Thiselastic band or spring serves to normally hold the arm or movableelement in elevated position so as to cause the hat portion 3 to conceala space 11 on the card which space, in practice, contains a suitableadvertisement to which itis desired to attract attention. A cord orthread 12 of suitable length is attached. to the arm or movable element2 and by drawing on the cord the arm or movable element may be turned onits pivot 4 against the tension of the band 10 so as to display theadvertisement on the space 11.

' In practice, the card is also provided with a legend such as indicatedat 13, the purpose of which is to attract attention to the advertisementin the space 11.

.While I have herein shown and described one particular embodiment of myinvention, I would have it understood that changes may be made in theform, construction and proportion of the several parts without departingfrom the spirit of my invention and within the scope of the appendedclaims.

I claim:-

1. A card of the class described having a tongue formedtherein and alsohaving a stop tongue turned outwardly therefrom, a movable displayelement arranged on the card and having a notch in one side. and anelastic band engaged with said notch and said tongue and normallyholding the movable display element in engagement with the stop tongue.

2. A card having a tongue turned outwardiy therefrom and also having astop In testimony whereof I aflix my signature tongue11 formedtclllereixii a displayhelement in presence of two witnesses. ivotamounte on t e card and avin a Eotch if one side, and an elastic band %n-I WILLIAM BAKING-GOULD 5 g'eged with said notch and said tongue andWitnesses:

fznprmally holding the movable display ele- THOMAS WA'rrs, iint inengagement with the stop tongue. P. J. RALPH.

